COCA-COLA EUROPACIFIC PARTNERS & DOMINO’S
S2 has been successfully managing Coca-Cola Europacific Partners soft drink rebate payments for Domino’s franchisees over the last 10 years.
Building on the success of this work, Coca-Cola commissioned S2 to design and build a microsite to help promote an incentive campaign they run with Domino’s on an annual basis. This incentive programme is geared to drive increased incidents of soft drinks with orders when combined with Domino’s Pizza and food offering
S2 developed an engaging microsite for Domino’s franchisees that covers all elements of the Road to Atlanta Campaign theme. The clean, contemporary and ‘on brand’ site displays league tables of top performers by individual and group franchisee by month and offers advice on soft drink ranging, merchandising, POS and promotional activity.
Monthly and annual prizes were awarded including fabulous VIP trips to Atlanta, the home of Coca-Cola
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