The Brief

S2 has been successfully managing Coca-Cola Europacific Partners soft drink rebate payments for Domino’s franchisees over the last 10 years.

Building on the success of this work, Coca-Cola commissioned S2 to design and build a microsite to help promote an incentive campaign they run with Domino’s on an annual basis. This incentive programme is geared to drive increased incidents of soft drinks with orders when combined with Domino’s Pizza and food offering

Our Approach

S2 developed an engaging microsite for Domino’s franchisees that covers all elements of the Road to Atlanta Campaign theme. The clean, contemporary and ‘on brand’ site displays league tables of top performers by individual and group franchisee by month and offers advice on soft drink ranging, merchandising, POS and promotional activity.

Monthly and annual prizes were awarded including fabulous VIP trips to Atlanta, the home of Coca-Cola

The Result

The incentive website has been a huge success providing Domino’s franchisees with a quick go to resource to see how their individual and group stores are performing across the UK on a regular basis. It also acts as a fantastic communication and ‘news based’ tool between CCEP and Domino’s franchisees, helping to cement relationships and build growth for these 2 global brands.
The incentive campaign drove substantial growth for participating franchisee groups and the campaign made a considerable incremental profit of £88,000 for Coca-Cola Europacific Partners and increased incidence volume for Domino’s by 22% over the incentive period.
S2 is busy developing a new incentive campaign, The Road to Vegas, which will further reinforce brand presence and growth.


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