FACE TO FACE INTERVIEwS
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Face to face research methods are mainly used when a specific target audience is involved and offers the ability to explore direct responses from people in order to gather deeper information. Face to face interviews allow the interviewer to explain questions and probe more around answers. This format usually allows more time with the participant in comparison to focus groups, phone or online survey formats.
We usually organise a convenient time and place to meet in advance of the day and recruit participants based on the target audience or survey requirements.
Benefits of Focus Groups
Face to face offers very accurate screening as the individual is unable to give false information such as gender, age, race etc.
Ability to capture verbal and non-verbal cues. A face to face interview allows our interviewers to capture visual queues such as body language along with emotional responses such as discomfort or enthusiasm for the topic.
The interviewer can keep the participant focused on the questions which you don’t have with online surveys and can also enlarge on a question to ensure the respondent understands the question.