Our experienced team can also provide on-site , face to face surveys to gain feedback on customer satisfaction and experience from a large sample. This is a useful tool to deliver real-time quantitative data feedback on site. Onsite surveys are advantageous as they provide face to face interaction with participants enabling us to target specific audiences and collect the ‘voice of the consumer’ feedback which is up to date.
Benefits of Face to Face
REAL-TIME CUSTOMER SATISFACTION MEASUREMENT
We find on site surveys particularly beneficial if relating to customer satisfaction from a service or experience point of view. We have a team of interviewers experienced in working in the field, intercepting participants and collecting responses around your subject area, obtaining data for your research project.
On site face to face offers accurate screening as interceptors can target passing consumers and ask screener questions prior to commencing with the survey.
NO INCENTIVE COSTS
Dependent on the subject matter and nature of the onsite survey, incentives are not usually offered, or expected, as consumers are going about their usual day and will only be held up for 5 minuntes, in comparison to qualitative interviews or focus groups where participants are pre-arranged and engaged for longer.