BOOSTFOODS FACE TO FACE INTERVIEWS CASE STUDY
FACE TO FACE INTERVIEWS CASE STUDY
“Serendipity2 offered a very professional and effective service for our consumer research project. Their collaborative approach ensured that the research was scoped effectively to ensure our objectives were met.”
David Baker, Co-founder BoostFoods
Brief
BoostFoods is an exciting new online Health & Nutritional Food Brands company that launched in 2019. As a new start-up, BF wanted to undertake some consumer research to gain a better understanding into consumer habits around their high protein, snacks, bar, drinks and meat consumption and shopping behaviour. S2 has already undertaken research to ascertain BF’s target audience and as a follow-up project tasked S2 to run consumer research at a Food and Drink event that they were exhibiting at in Tower Bridge, London.
Action
BF wanted to gain valuable voice of the customer data around their specific protein and meat purchasing behaviour. S2 worked closely with BF to scope out the interview questions and managed the on-site show intercepts and face to face interviews.
The face to face interviews allowed S2 to gain feedback on show visitors perceptions and shopping habits, whilst also offering the ability to further delve into any comments of interest.
Result
The consumer research provided great insight into consumer shopping behaviours around protein and consumer feedback on BoostFoods brand and product range which was favourable. Feedback on influences and considerations when purchasing protein food and drink now feeds into BoostFoods messaging and communications to their customers and more importantly target audience.
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