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Desk market research or secondary research means finding relevant data which already exists. This method involves our researchers reviewing previous research around a subject or information available in the public domain to gain a broad understanding and view of a particular field or subject matter.
Desk research is often advantageous for clients wishing to gain a better understanding of their marketplace, competitor positioning, benchmarking or indeed looking to size new opportunities.
At S2, we have an experienced team who enjoy desk research to gain valuable data, insights and information through online research, outbound calling or mystery shopper techniques.
Call us now to discuss your research requirements and we will develop a bespoke methodology to suit your research objectives. We understand you haven’t the time to conduct desk research and with our experienced research team, S2 can provide results in a timely fashion.
BENEFITS OF DESK MARKET RESEARCH
Used as a first step of a research project, it can help to define the research problem, generate hypotheses and identify the best methodologies to use.
A cost effective method of collecting data.
Adds context and insight to wider research projects using other methodologies.
Ideal for assessing competitors, market opportunities and trends.