S2 was tasked to design contemporary Jamaican themed packaging for Sunrise Bakery’s new
premium product cake range sold in all major supermarkets across the UK including Sainsbury’s,
Tesco’s, Asda, Morrison’s and Iceland.
Working as Sunrise Bakery’s creative partner, we developed the overarching brand proposition
and packaging design which now provides a unique tone of voice for their premium range within
this highly competitive marketplace.