Sales territory planning helps you to optimise the allocation of people and resources to the right stores in the best locations in order to maximise ROI.
Optimising your resources effectively helps drive cost efficiencies and provides retailers and brands with the best platform to promote growth.
As organisations grow through acquisition, diversity and increasingly complex routes to market, the challenge for brands and retailers is to streamline resources to focus on consolidating product ranging for a complete category picture while, at the same time, limiting the cost of expensive field sales resources. Sales territory planning supports sales force optimisation through data analysis and delivers balanced territory creation, optimised call frequency and route planning.
This can be delivered through balanced territory creation, optimised call frequency and route planning. We have helped our clients to address resource and sales territory imbalances through our resource and territory planning projects, refocusing resources based on opportunity available and business need.