Brand strategy, website design & build

Brief

Warwick Business School is a highly respected world leader in business education, research and engagement with a mission to create a better global society.

Working closely with the team at Warwick Business School to design and develop a fun, interactive and easy to use website for one of the UK’s top providers of finance, business research and education.

Action

Working with the senior management and marketing teams at WBS, S2’s initial brief was to become embedded in WBS and to understand the key mission and strategic objectives of the institution.

Following this strategic overview, S2 was commissioned to design a new unique, interactive, informative and appealing website, whilst ensuring it was easy to navigate around and that it provided the relevant and accurate information quickly and easily.

Result

As part of the project S2 helped interpret responses from internal and external research and focus groups to guide the development of this project, along with planning and navigating user journeys for potential users to ensure we were able to direct them to the desired sections of the website.

The site was awarded the highly prestigious ‘Carrington Crisp best Higher Education website’ (from over 100 international sites), Warwick Business School now has an easily navigable site which performs for multiple user types, allowing them to access all areas of the site in both an ordered and visually exciting way.

http://www.wbs.ac.uk/