Catchment analysis is an effective tool that helps to determine how and where to conduct a new campaign or expand an existing proposition.

Understanding the types of consumers who are likely to buy your brands can assist in seeking a location that will give the best opportunity to realistically target. 

Carrying out relevant research will help you to decide whether it will be financially feasible for you to open a new store or rank the relevancy of brand placement to a particular location or rank multiple outlets by the footfall opportunity.