Search Engine Optimisation (SEO)

Helping you to develop the right SEO strategy to ensure you have the best chance of ranking in search engines. Volume, whilst advantageous, isn’t everything. We help you drive the right kind of traffic to your website in order to maximise conversions.

SEO is constantly changing, and it isn’t all about being No.1 but about search visibility in a marketplace where your competitors are trying to do the same. We will work with you to develop the right SEO strategy with a balance of on-page and off-page SEO and search friendly content to ensure your web is visible and accessible.

Paid Search (PPC)

Paid search or Pay Per Click (PPC) provides immediate and instant results and offers complete control over your campaigns. However, it is a competitive space and it is easy to waste your budget. Ensure your campaign is effective by partnering with experts like Serendipity2.

We will work with you to make sure your campaign is effective and successful.  Whether reviewing and restructuring an existing campaign or analysing the marketplace and setting up a brand new campaign – we will do the research and analysis to provide the right structure from the outset. If required, we can provide ongoing management and support with regular reviews to ensure your receive ROI.


Campaign set-up and structure


Keyword analysis


Ad Text Development


Optimised Landing Pages