Coca-Cola Europacific Partners
Sales territory planning & Call Optimisation
‘The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to online activity, helping us to more effectively shape future strategic online marketing decisions.’ – Head of Marketing, The National Gallery
Selling more than four billion bottles and cans every year, Coca-Cola Europacific Partners (CCEP) GB is responsible for manufacturing, selling and distributing over 80 different soft drinks brands across the UK.
With a portfolio of brands including Coca-Cola Classic, Coca-Cola Zero Sugar, Diet Coke, Powerade, Appletise, Fanta, Schweppes, Abbey Well, Monster, Relentless, Innocent and Oasis, CCEP is constantly looking to maximise the distribution and volume sales of its core range of dispensed and packaged soft drinks, by focusing on outlets and geographical locations which offer the greatest potential return.