London Underground Advertising, Direct Mail, Social Media Assets, Email Design & Broadcast

The Brief

The Co-operative Childcare now known as Little Pioneers, is part of the second largest independent co-operative in the UK. Co-operative Childcare has successfully been expending and now has 46 Nurseries across the UK. S2 has worked for The Co-operative on a number of projects over the years from market research to parent profiling but has also been tasked with helping produce creative for a multi-channel campaign promoting nursery ‘Open Days’.

ACTION

The Co-op wanted to drive awareness and footfall for a selection of nurseries that were not at full capacity. S2 took a data driven approach, using the insight gathered on each nursery to help define the style, tone and creative content that would maximise engagement. S2 developed adverts for outdoor Adshell advertising , html email, social media assets and a direct mail piece. The invite for the open day, doubled up as nursery brochure providing wider information about the nursery for those that couldn’t make the date.

RESULT