CONSUMER RESEARCH CASE STUDY
CONSUMER RESEARCH CASE STUDY
“S2 were great to work with, delivering on our project objectives with a reassuring consultative approach.”
Gemma Allardyce (Head of Central Operations, Co-operative Childcare)
The Brief
Co-operative appointed S2 to undertake a market research project to understand existing customers’ (parents’) perceptions of the company’s brand values and interest in being able to become involved in decisions at a local level.
Co-operative Childcare was about to undergo a rebrand to reposition itself, reinforce the Co-operative difference and improve relevancy to their target audience. The market research project was conducted across existing customers (parents) at 3 different sites to explore parents’ perceptions, feelings and assumptions around core areas of the Cooperative.
Our Approach
Our research gave Co-operative Childcare feedback on current attitudes and perceptions of brand values, how the new branding was perceived and identified how parents would like to become more involved in decisions at a local level.
S2 set-up and managed 3 customer focus groups across different sites. A mixed sample group participated in each focus group, which were 1.5hr discussion groups led by a moderator.
The Result
S2 set-up and managed 3 customer focus groups across different sites. A mixed sample group participated in each focus group, which were 1.5hr discussion groups led by a moderator.
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