Brochure Design, DM, Adverts, Bus & Train Advertising
The Brief
Greene’s Tutorial College, Oxford’s oldest tutorial college, specialise in individual A level programmes unique to each student to help them with their personal goals. GTC was looking for marketing support to help them raise awareness of the college and drive student enrolment.
ACTION
Working closely with GTC, S2 developed and produced an omnichannel campaign to raise awareness of Greene’s and to showcase their bespoke learning programmes. Outdoor advertising in the form of bus and billboard adverts were placed across Oxfordshire to improve awareness. A high quality brochure was designed to communicate the philosophy, features and benefits of the college to parents and students. Similarly, DM pieces were produced to support targeted campaigns.
RESULT
GTC experienced a higher number of enquiries for the next academic year and felt that the college’s brand awareness was increased as a direct result of the activity. The marketing collateral provided clear communication tools for prospective students and aided the decision making process.
CLIENT FEEDBACK
“Our multi-channel on line, print, bill board and bus advertising has proved to be a major success for the college.” ”
Matthew Uffindell, Greene’s Tutorial College