Web, Print & Logo Brand Guidelines Design, Brochure Design

The Brief

One of the UK’s most popular universities, LJMU is an internationally recognised university with over 20,000 students. Founded in 1992, LMJU’s brand needed a refresh to align the universities rich heritage and success developing a national and international reputation for its new vision and strategic framework. S2 was awarded the project to undertake a major branding exercise, conducting research to underpin the University’s brand strategy .


Following in-depth analysis and research of LJMU’s brand positioning and target market, S2 produced a set of on and offline design brand guidelines covering logo design, signage, website, digital communications and print.


Following the success of this project S2 has designed and developed a range of collateral from their corporate brochure to their ‘Think’ magazine, a 36 page publication which is a widely circulated quarterly publication aimed at students, parents, university partners and corporate bodies.


“We were impressed with the creative work that Serendipity2 undertook on our institutional brand. They enhanced in significant ways our brand story development, as well as the visual elements of our brand, and were a pleasure to work with.”

Dr Edward Harcourt Pro-Vice-Chancellor, Liverpool John Moores University