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LIVERPOOL JOHN MOORE'S UNIVERSITY

Market Research

“We were impressed with the market research, strategic insight and creative work that S2 undertook on our institutional brand. They enhanced in significant ways our brand story development.” Dr Edward Harcourt Pro-Vice-Chancellor, Liverpool John Moores University 

One of the UK’s most popular universities, LJMU is an internationally recognised university with over 20,000 students.  

S2 was tasked to undertake a full strategic review of the Liverpool John Moores University, with a view to reinforcing the university’s position as a major international player in the higher education sector and attracting the right calibre student from the UK and abroad. 

S2 undertook a detailed market research project and student analysis including consumer profiling, HE competitor review (in the UK and internationally), student, corporate partners, governors and teaching staff feedback.

The results of this market and stakeholder research covered all key areas of LJMU’s brand; how it’s perceived by its various customer groups and how they felt the brand and creative design aspects should evolve over the next 10 years.

Our research results were used to develop the new on and offline brand guidelines which we then delivered. This research now underpins the look, feel and tone of all current and future university collateral and signage.