As experts in food and drink strategy, brand development and new product launches to the grocery, convenience, licensed and restaurant sectors, Serendipity2 was tasked to work closely with the senior team at Sunrise Bakery to provide strategic guidance, creative design and packaging for a new premium product range.
This brief was to provide the range with real stand-out presence in a highly competitive category in major supermarkets across the UK including Sainsbury’s, Tesco’s, Asda, Morrison’s and Iceland.
The overarching brand proposition and packaging design features the striking colours of the Jamaican flag, a strong packaging format and a unique tone of voice for Sunrise Bakery’s premium range within this marketplace.
“We briefed S2 to design and develop a premium packaging concept for one of our traditional Caribbean products. We were hugely impressed with their strategic approach towards our brand and have received fantastic feedback on the packaging design from all of the UK’s major food retailers.”
Daniel Drummond, Director, Sunrise Bakery