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 FEATURED ARTICLE AUGUST 2024:

UK Cost of Living Crisis:   WHAT THE FUTURE HOLDS

By GILL CHAMBERS, RESEARCH DIRECTOR

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ARTICLE CONTENT:

1. Groceries and Clothing: Key Areas of Budget Adjustment

2. Targeted Marketing

3. Competitive Advantage

4. Product Development and Innovation

5. Risk Mitigation

As the economic landscape continues to evolve, many people in the UK are reassessing their spending plans for the next six months. A recent survey from GWI sheds light on how individuals intend to adjust their budgets across various categories, providing valuable insights into future consumer confidence. By leveraging these insights from consumer spending trends, marketers can make informed decisions that enhance their marketing effectiveness, drive customer satisfaction, and ultimately improve their bottom line. Staying attuned to these trends allows businesses to remain agile and responsive to ever-changing market dynamics.

 

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