Branding Identity & Web Design & Build

The Brief

Yogada Studios is an exciting new yoga and wellbeing studio that opened recently in Northampton. Yogada commissioned S2 to develop a brand and website to launch their new company. With strong competition in the area, Yogada Studios needed a brand that would stand out, positioning the company as professional, with highly qualified instructors in a warm and inviting environment.


S2 researched competitors both locally and nationally to understand the marketplace and to identify the brand look and feel that Yogada wanted to portray. S2 created a modern and contemporary brand that is both premium and fresh, before designing and building the website. The website required an easy to use CMS system to allow the client to update classes and content, whilst also integrating into a booking system. S2 explored user journeys and wire frame testing before designing and building the website.


S2 has created an exciting brand and engaging easy to navigate website. As a result, Yogada members and future members have an inviting and informative website, which enables them to decide on the right classes for them. A strong brand was key when launching into this competitive and overcrowded space in the market.