Earlier this month England saw the biggest relaxation of coronavirus restrictions yet as pubs and restaurants reopened. While this is good news for many businesses, it’s also clear we’re still far from “normal”.
Revenue for On Trade sites will be reflected by consumers deciding for themselves when is best to venture out.
% of shoppers (by speed of return) who are optimistic about the country overcoming the outbreak and the % who have a high level of concern about the risk.
Said they will eat out at restaurants less
intend to visit pubs/bars less often once the outbreak is over
Of UK internet users said they will eat out at fast food restaurants less often
Said they will frequent cinemas less
Source: GlobalWebIndex Coronavirus Study. May 19-26 2020.
Ultimately, it is pubs and restaurants that represent the greatest concern for consumers in the UK right now.
3 in 4 internet users in the UK are quite, very, or extremely concerned about a “second wave” of coronavirus in the country. This could explain their reluctance to return to bars and restaurants and perhaps suggests that some consumers think restrictions have eased too soon. To entice restaurant goers and pub regulars back, businesses need to enact appropriate safety measures to show they are doing their bit to stop a potential influx of new cases.
Heat mapping and profiling high and low risk attitudes against individual On Trade sites can be an important tool to reactive pub and restaurant estates, in the most cost effective way to anticipate potential footfall, while also providing a base against which to review the utilisation of each site when considering seating for dining.
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The next couple of weeks will show how the new government initiative on meal discounts will affect consumers attitudes, behaviours and willingness to eat out and whether it will have a significant impact on driving traffic to pubs, restaurants, hotels and cafes.
The Vat cut for licensed premises will also help the sector, but what retailers really need is a boost in consumer confidence translating into increased dining in restaurants and drinking habits returning to some level of normality.
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