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Market Research

Understanding consumers’ attitudes, behaviours and motivations and translating into actionable strategies.

Focus Groups

Face to Face Interviews

Online Surveys

On-site Research

Consumer Research

Our qualitative and quantitative market research techniques span brand development, innovation, market trends, consumer brand and product perceptions, media communications, social media listening and customer experience.

The Benefits of Market Research

We provide customised research solutions that enable our clients to make informed business decisions. With a highly experienced team, we have the right tools and techniques to provide robust and reliable research results.

Be At The Forefront Of Market Trends

Identify and deliver the transformative market and consumer trends that lead to major growth opportunities.

Be The Leaders In Innovation

Meet your objectives to drive innovation, range, pack size or price points or assess the effectiveness of your new digital marketing campaign.

Understand Your Shoppers & Consumers

Develop more robust consumer brand profiles and improve in-store customer experience via interviewing shoppers, consumers and staff at the sharp end..

An Informed Approach to Marketing

Provide the ability to link trends, buyer behaviours and preferences, taking into account geographic and demographic variances, to form a knowledge base.

Identify New Target Markets

Use market research in order to gain a detailed understanding of a potential new market for existing or new brands.

Develop & Refine Your Brand Strategy

Conduct research ahead of new brand launches to ensure your strategy meets a clear and measurable consumer demand.

Our Market Research Services

We offer the complete range of face-to-face qualitative, digital qualitative and quantitative market research techniques

Focus Groups

Our qualitative team provides focus group moderation to elicit as much information as possible on the perceptions and expectations of the group. We work with you to design a focused and flexible discussion guide to explore, discuss and debate ideas with participants.

Online Surveys

A proven technique designed to qualify, measure and quantify participants’ answers. Online surveys provide a cost effective means of obtaining feedback from a larger volume of participants compared to Focus Groups. Respondents can be pre-screened to target specific audience profiles.

Face to Face Interviews

Ideal for research projects requiring in-depth quality data measurement. Face to face interviews run through predefined questions enabling the trained interviewer to clarify and explore answers to questions.

On-site Research

Our experienced team can provide onsite surveys to gain feedback on customer satisfaction and experience. A useful tool to deliver real-time qualitative and quantitative data feedback on site.

Featured Projects

Great execution only comes from a more informed understanding of the end consumer.

Coca-Cola Zero Sugar

Consumer Research

To combat the rise in obesity and health related issues, the food and drink industry and other pressure groups are increasingly demanding a switch from high sugar products.

Men’s Health Food

Market Research

Men’s Health, (MH), the global leader in men’s health and the world’s leading lifestyle magazine, and its food manufacturer, Fiddes Payne, commissioned S2 to develop a range of innovative food and contemporary packaging aimed at aspirational, health conscious men.

Co-op Childcare

Consumer Research

Co-operative appointed S2 to undertake a market research project to understand existing customers’ (parents’) perceptions of the company’s brand values and interest in being able to become involved in decisions at a local level.

Want More Information?

If you have any queries or would like further information please contact us, we would love to hear from you!