by Chris Roberts | Mar 14, 2024
ROYAL CARIBBEAN INTERNATIONAL QUALITATIVE FOCUS GROUP CASE STUDY Consumer segmentation project & market sizing CASE STUDY HOW WE HELPED ROYAL CARIBBEAN SUCCEED The Brief Royal Caribbean International is a cruise line offering holiday cruise experiences, one of the...
by Chris Roberts | Jul 28, 2023
GLEBE FARM FOODS PERSONA DEVELOPMENT CLICK HERE TO FIND OUT HOW WE HELPED THIS CLIENT The Brief With its range of oat-based drinks and cereals, Glebe Farm Foods is a relatively new entrant to the plant-based food and beverage category. Glebe Farm Foods has a distinct...
by Chris Roberts | Jul 12, 2023
GLEBE FARM FOODS PUREOATY CONSUMER RESEARCH CLICK HERE TO FIND OUT HOW WE HELPED THIS CLIENT The Brief As part of its strategy in 2023 to raise the profile of its oat milk drink, PureOaty, and engage with trade and consumers, Glebe Farm Foods appointed research...
by Chris Roberts | Nov 7, 2022
WHITLEY NEILL GIN Brand Positioning, Online Survey & Focus Groups Whitley Neil Consumer Research Project “The insights that S2 have provided have enabled us to develop a levelled marketing campaign to ensure we are reaching our target consumer. It has the ability...
by Chris Roberts | Nov 6, 2022
COSTA COFFEE MARKET RESEARCH & STORE SEGMENTATION CLICK HERE TO FIND OUT HOW WE HELPED COSTA SUCCEED The Brief Serendipity 2 (S2) was tasked by Costa and Coca-Cola European Partners (now Coca-Cola Europacific Partners) to undertake desk and on-site research in...
