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Spreadsheets are a bit dry. It’s often difficult to detect patterns in the data, see the bigger picture and to be able to take sensible business decisions. That’s where data visualisation comes into it’s own.

“S2 defined the consumption opportunity for Powerade, in order to prioritise brand placement and field sales resourcing for the sampling programme. The success of this project resulted in a major national roll out across the UK by mapping locations with the highest ranked target customer profile opportunity.” Brand Manager, Powerade

Big Data and the increasing access we have to more information is more freely available then ever, but all the data in the world is useless – in fact it can become a liability – if you can’t understand it. 

Understanding the impact of geography and location, via our data mapping, reporting and analytical visualisation software, Map2Stats®, helps you to understand the dynamics of your offering within the context of the wider marketplace. 

Our technology blends the data relationship and views required from your customer data such as sales, with external consumer and workforce population, mobile & digital data, retail landscapes & market segments, competition and footfall proximity drivers (eg. travel networks, schools and universities, leisure attractions and shopping centres etc.) to provide a ‘Total Picture™’ of the marketplace.

This enables users to use data visualisation techniques such as heat mapping, drive time analysis, catchment reports, customer hotspots, prospect targeting and ranking reports to make informed business decisions.

Data visualisation helps to bring your data to life and make more informed decisions.

Data visualisation helps to bring data to life, interpret key patterns of market penetration, identify hot spot areas of customer behaviour, clarify best prospect opportunities and make sense of geo, mobile, digital and economic trends.


The big idea behind Map2Stats® is that it helps brands and retailers to gain knowledge about the geographical distribution of their on and offline customer data and to create maps and reports based on that information, in a way that is both fast and simple, to inform future strategy and planning.

By combining your customer data, such as sales or volume figures, with our own extensive external data source, Map2Stats® can provide a detailed understanding of the marketplace in which you operate, and the ability to define activity which is relevant and highly targeted.

Map2Stats® is intuitive and ready-to-use. You will be able to visualise, manipulate and report on your data without the need for any GIS expertise, highlighting trends, gaps and overlaps that wouldn’t be possible via other technology.

Map2Stats® enables you to zoom in and display maps at any scale, from UK-wide to street-level, whilst maintaining a high level of contextual detail and smart labelling. The ability to view data at both a macro and a micro level means that your strategic omnichannel activities can be implemented in a highly targeted and localised way.