by Chris Roberts | Apr 25, 2017 | Strategy Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...
by Chris Roberts | Oct 24, 2016 | Strategy Insight
Customer segmentation is the practice of dividing customers into groups of individuals that have shared characteristics or traits. These characteristics may be age, gender, life stage, or traits such as interests and spending habits. The aim of segmentation is to...
