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Shopper Engagement: When the shopper is not the end user

Shopper Engagement: When the shopper is not the end user

by Chris Roberts | Jan 19, 2018 | Strategy Insight

Shopper Engagement. Many people often mistake the role of the shopper and the consumer. Whilst they are sometimes one and the same person, often the shopper is not the end consumer and it is only by making this distinction that we can truly understand what engages and...
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