by Chris Roberts | Jul 9, 2018 | Strategy Insight
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For companies today, more channels and data sources represent both...
by Chris Roberts | Apr 25, 2017 | Strategy Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...