by Chris Roberts | Apr 28, 2017 | Strategy Insight
In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth. How we perceive customers at different stages in the decision and...
by Chris Roberts | Apr 25, 2017 | Strategy Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...