by Chris Roberts | Sep 18, 2018 | Strategy Insight
5 Steps To Ensure Successful Store Segmentation Implementation Click here to read our full article on Store Segmentation
by Chris Roberts | Sep 17, 2018 | Topic, Strategy Insight
Web Development Project, Sales Platform S2 is pleased to be working with Marston’s on a Web Development Project. Marston’s is one of the country’s top pub businesses and the UK’s leading brewer of premium cask and bottled beers. They operate...
by Chris Roberts | Sep 5, 2018 | Events, Topic
Serendipity2 Team Building: After a successful Q2 with client wins including Marstons (Website), E & J Gallo Wines (Consumer Segmentation), Coca Cola (Coke Classic V Pepsi Consumer Research) and Relaxsol (Consumer Research), Serendipity2 enjoyed a day of team...
by Chris Roberts | Aug 9, 2018 | Strategy Insight, Topic
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led...
by Chris Roberts | Aug 2, 2018 | Strategy Insight, Topic
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have...
