by Chris Roberts | Jul 24, 2018 | Topic, Strategy Insight
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues,...
by Chris Roberts | Jul 9, 2018 | Strategy Insight
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For companies today, more channels and data sources represent both...
by Chris Roberts | Jul 2, 2018 | Strategy Insight
How to ensure your customer data provides actionable insight. With everyone talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips! However, how do you ensure your customer insight and...
by Chris Roberts | Jun 20, 2018 | Strategy Insight, Topic
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi channel...
by Chris Roberts | Jun 4, 2018 | Strategy Insight
As data insight and analytics specialists, we understand the importance of retail store segmentation, analysing stores at individual site and estate level . All too often, retailers forget that each of their sites, although part of a larger chain, will have differing...
