by Chris Roberts | Apr 17, 2018 | Strategy Insight, Serendipity2 Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and...
by Chris Roberts | Mar 20, 2018 | Serendipity2 Articles, Strategy Insight
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
