by Chris Roberts | Sep 5, 2018 | Events, Topic
Serendipity2 Team Building: After a successful Q2 with client wins including Marstons (Website), E & J Gallo Wines (Consumer Segmentation), Coca Cola (Coke Classic V Pepsi Consumer Research) and Relaxsol (Consumer Research), Serendipity2 enjoyed a day of team...
by Chris Roberts | Aug 9, 2018 | Strategy Insight, Topic
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led...
by Chris Roberts | Aug 2, 2018 | Strategy Insight, Topic
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have...
by Chris Roberts | Jul 24, 2018 | Topic, Strategy Insight
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues,...
by Chris Roberts | Jun 20, 2018 | Strategy Insight, Topic
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi channel...
