by Chris Roberts | May 23, 2024
COCA-COLA FREESTYLE Market Research, Customer Insight, Store Segmentation & Location Planning CASE STUDY “S2 have been great to work with across all areas of the brand research, insight, strategy and creative execution piece. The feedback we have received has been...
by Chris Roberts | May 8, 2024
Tourist Attraction Case Study Customer profiling, pen persona development & segmentation case study “Serendipity2’s help in clarifying our transactional, behavioural and demographic data has been invaluable. We have been able to gain real insight into our...
by Chris Roberts | May 7, 2024
FEATURED ARTICLE June 2024: Go To Market strategies AND BRAND ACTIVATION By GILL CHAMBERS, RESEARCH DIRECTOR READ MORE 7 How well do you really know your customers? Are you actively engaging with them through research or testing their responses using data analytics...
by Chris Roberts | Apr 8, 2024
FEATURED ARTICLE APRIL 2024: 5 Reasons To Include Research In Your Sales & Marketing Strategy By GILL CHAMBERS, RESEARCH DIRECTOR 7 ARTICLE CONTENT: 1. Informed Decision-Making 2. Targeted Marketing 3. Competitive Advantage 4. Product Development and Innovation 5....
by Chris Roberts | Mar 14, 2024
ROYAL CARIBBEAN INTERNATIONAL QUALITATIVE FOCUS GROUP CASE STUDY Consumer segmentation project & market sizing CASE STUDY HOW WE HELPED ROYAL CARIBBEAN SUCCEED The Brief Royal Caribbean International is a cruise line offering holiday cruise experiences, one of the...
