by Chris Roberts | Apr 8, 2024
FEATURED ARTICLE APRIL 2024: 5 Reasons To Include Research In Your Sales & Marketing Strategy By GILL CHAMBERS, RESEARCH DIRECTOR 7 ARTICLE CONTENT: 1. Informed Decision-Making 2. Targeted Marketing 3. Competitive Advantage 4. Product Development and Innovation 5....
by Chris Roberts | Mar 14, 2024
ROYAL CARIBBEAN INTERNATIONAL QUALITATIVE FOCUS GROUP CASE STUDY Consumer segmentation project & market sizing CASE STUDY HOW WE HELPED ROYAL CARIBBEAN SUCCEED The Brief Royal Caribbean International is a cruise line offering holiday cruise experiences, one of the...
by Chris Roberts | Feb 6, 2024
UPCOMING FOOD AND DRINK INDUSTRY SEMINAR: Conquering Convenience How To Win And Measure Success In This Dynamic And Highly Lucrative Sector. EVENT DETAILS SIGNUP FOR THIS SEMINAR Join Serendipity2 and Thumbprint for a morning exploring the convenience retail sector...
by Chris Roberts | Dec 6, 2023
FEATURED ARTICLE DECEMBER 2023: TOP FIVE MARKETING TRENDS FOR 2024 By GILL CHAMBERS, RESEARCH DIRECTOR ARTICLE CONTENT: 1. Embracing AI 2. Adapting to Rising Costs 3. The Power of Podcasting 4. Short and Sweet: the Explosive Rise of Short Form Videos 5. The Gaming...
by Chris Roberts | Nov 2, 2023
FEATURED ARTICLE NOVEMBER 2023: Getting to Know Older Z Generation: A Closer Look at the 23-26 Age Group By GILL CHAMBERS, RESEARCH DIRECTOR ARTICLE CONTENT: 1. Education and Career 2. Relationships and Family Life 3. Personal Interests and Lifestyle 4. Shopping...