by Chris Roberts | Dec 16, 2022
FEATURED ARTICLE JAN 2023: 2022 in Review: MARKET Trends By GILL CHAMBERS, RESEARCH DIRECTOR IN THIS ARTCLE: #1. Supply chain challenges and cost of living crisis dominate 2022 #2. Good news for private label and value ranges #3. Cooking from scratch goes from...
by Chris Roberts | Nov 23, 2022
S2 NEWSLETTER FEATURED ARTICLE: 30TH NOV 2022 TARGET DEMOGRAPHIC: Attracting the affluent over 55’s tapping into wealthy older consumers By GILL CHAMBERS, RESEARCH DIRECTOR IN THIS ISSUE: #1. Affinity with the finer things in life features highly on the agenda #2....
by Chris Roberts | Nov 7, 2022
BEWICHED COFFEE BRAND DEVELOPMENT, WEBSITE DESIGN & BUILD, SOCIAL MEDIA STRATEGy, CUSTOMER JOURNEY DEVELOPMENT, DIGITAL & PRINT BASED CAMPAIGNS “‘S2’s expertise in food & drink marketing has helped Bewiched Coffee to develop our retailing...
by Chris Roberts | Nov 7, 2022
WHITLEY NEILL GIN Brand Positioning, Online Survey & Focus Groups Whitley Neil Consumer Research Project “The insights that S2 have provided have enabled us to develop a levelled marketing campaign to ensure we are reaching our target consumer. It has the ability...
by Chris Roberts | Nov 7, 2022
Coca-Cola Europacific PartnersBusiness Strategy, Sales Development & Marketing Execution Case Study Business Strategy, Sales DevelopmenT & MARKETING EXECUTION “S2’s knowledge in the drinks sector is second to none. They’ve previously managed our store...
