by Chris Roberts | Oct 5, 2018 | Customer Research, Strategy Insight
S2 working with Coca-Cola on their recent AdeZ Product Launch S2 is currently working on a consumer research, brand profiling and brand strategy project for Coca-Cola on their new brand AdeZ. AdeZ (pronounced A-deZ) is a new range of on the go plant based drinks...
by Chris Roberts | Jul 9, 2018 | Strategy Insight
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For companies today, more channels and data sources represent both...