by Chris Roberts | Jul 2, 2018 | Strategy & Insight
How to ensure your customer data provides actionable insight. With everyone talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips! However, how do you ensure your customer insight and...
by Chris Roberts | May 4, 2018 | Uncategorised
Turn your customer data into actionable insights More brands, more categories, more channels and more data sources, all represent a challenging marketplace. So, how can you turn your customer data into actionable insights? Companies have a wealth of customer data,...
by Chris Roberts | Mar 20, 2018 | Articles, Strategy & Insight
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
by Chris Roberts | Feb 22, 2018 | Strategy & Insight
The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers switch between brands faster. Consumers are faced with over 4,000...
by Chris Roberts | Dec 4, 2017 | Strategy & Insight
Why is consumer insight better than ‘gut feel’? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The reality is that a gut feel is never as good as consumer...
