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Marketing to drive customer engagement & loyalty

Marketing to drive customer engagement & loyalty

by Chris Roberts | Aug 2, 2018 | Strategy & Insight, Topic

Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have...
How to use customer insight to drive brand loyalty

How to use customer insight to drive brand loyalty

by Chris Roberts | Feb 22, 2018 | Strategy & Insight

The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers switch between brands faster. Consumers are faced with over 4,000...
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