by Chris Roberts | Feb 26, 2019 | Strategy & Insight
Creating customer profiles to better understand your customers. A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you understand who is buying your products and why, the ‘key triggers and...
by Chris Roberts | Apr 17, 2018 | Strategy & Insight, Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and conducting...
by Chris Roberts | Apr 25, 2017 | Strategy & Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...
