by Chris Roberts | Jun 21, 2021 | Strategy Insight
In an age where data is at our fingertips, it’s easy to get caught up with the overwhelming amount of data available. How do you get the most value out of your data?…. By ensuring that data analysis provides actionable insights. Knowledge is power Data is...
by Chris Roberts | Feb 26, 2019 | Strategy Insight
Creating customer profiles to better understand your customers. A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you understand who is buying your products and why, the ‘key triggers and...
by Chris Roberts | Jun 20, 2018 | Strategy Insight, Topic
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi channel...