Who We Are
DRIVEN BY DATA INSIGHT
Our award winning strategy and customer insight work helps to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving digital and retail world.
Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.
We help answer the big questions like what is your brand strategy? How will you size future sales opportunity? What range should you stock? What in store and digital promotions should you run? What categories are in growth? How do you improve the effectiveness of your sales team?
Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.
UNDERPINNED BY DATA SCIENCE, OUR DATA DRIVEN MARKETING SERVICES ARE FOCUSED ON DELIVERING ACTIONABLE INSIGHT.
What We Do
In today’s ultra connected world, data really is the engine to drive business growth and effect change. Whether conducting consumer research, segmenting consumers or retail estates, optimising price, range and promotions, delivering sales territories based on potential or delivering a brand loyalty scheme informed by transactional data, we strive for simplicity in the final outcome.
For consumer brands and retailers, great execution only comes from making sense of the minefield of store level and digital data, to deliver actionable output at the sharp end – where it really matters. Helping you to drive commercial growth by engaging with your customers through the delivery of more rewarding experiences.
Making sense of the minefield of store level and digital data in order to deliver output which is actionable at the sharp end – where it really matters.
COCA-COLA EUROPEAN PARTNERS
We’re proud to have been one of Coca-Cola’s key data strategy and insight agencies for many years. Our award winning work developing their store level single customer view database, across changing consumer driven environments and occasions, now underpins much of their sales and marketing strategy, planning and execution.
ACTIONABLE INSIGHT DRIVING STRATEGY & EXECUTION
Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.
Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.
As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.
OUR RECENT WORK
The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers switch between brands faster. Consumers are faced with over 4,000...read more
Gin consumption hits sales high as consumer drinking habits change. As a gin drinker myself, I was interested to read that gin consumption has increased, with sales exceeding the £1billion mark at the end of last year. In fact gin has grown more than any other spirit...read more
Shopper Engagement. Many people often mistake the role of the shopper and the consumer. Whilst they are sometimes one and the same person, often the shopper is not the end consumer and it is only by making this distinction that we can truly understand what engages and...read more