Marketing Workshop Driving Sales and Footfall by Serendipity2

Marketing Workshop – Using Data Insight Strategy & Creative

We would like to thank everyone who attended our marketing workshop on Tuesday 12th September at  Jephson Gardens in Leamington Spa.

We had a very successful workshop aimed at companies within the leisure and hospitality sectors .

Our interactive workshop on:-

How to use the power of your database to drive traffic to venue, increase sales and improve customer engagement & loyalty.

 

Peter Flood CEO of Serendipity2 stated

”It was great to see so many people turn up to one of our industry workshops on Tuesday this week. This event focused on using data intelligence, strategy and creative execution to help drive visitor traffic to venues and online. It was a great day’s event in the lovely setting of Jephson Gardens in Leamington Spa and our guests really seemed to enjoy the atmosphere, interactive sessions, lunch and learning experience….. here’s to many more. ”
 
Attendees included :
  • Museum of British Rural Life
  • Halycon Gallery
  • New Brewery Arts
  • National Heritage Centre
  • Wolverhampton Race Course
  • Cattle Country Adventure Park
  • Wildmoor Spa & Hotel
  • Chepstow Racecourse
  • MAD Museum
  • Ragley Hall
  • Hatton Country World
Agenda covered:-

Outline Agenda

10.00am – Welcome Tea & Coffee 

10.30am –  S2 Introduction (Peter Flood)

    Marketing challenges – the big questions?

    Interactive exercise

11.15am –  Data Insight (Clare Kiteley)

    Customer profiling & segmentation

    Catchment analysis – dynamic catchment & drive -time

    Segmentation exercise

12.15am – Marketing Strategy (Carolyn Baines)

    Developing bespoke personas

    Insight related strategy

    Brand led v discount led

    Interactive exercise

1.15am – Lunch

1.45pm – Creative Execution into Campaigns (Sonia Holmes)

Channel preference

Catchment awareness (radio, outdoor advertising, door-drop, email lists)

Targeted creative communications (Persona related)

Creative led exercise – Persona suitability

On and offline creative case studies

3 pm – Networking

To register an interest in future events please contact [email protected]