by Chris Roberts | Mar 20, 2018 | Serendipity2 Articles, Strategy Insight
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
by Chris Roberts | Feb 22, 2018 | Strategy Insight
The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers switch between brands faster. Consumers are faced with over 4,000...
by Chris Roberts | Jan 22, 2018 | Strategy Insight
Gin consumption hits sales high as consumer drinking habits change. As a gin drinker myself, I was interested to read that gin consumption has increased, with sales exceeding the £1billion mark at the end of last year. In fact gin has grown more than any other spirit...
by Chris Roberts | Jan 19, 2018 | Strategy Insight
Shopper Engagement. Many people often mistake the role of the shopper and the consumer. Whilst they are sometimes one and the same person, often the shopper is not the end consumer and it is only by making this distinction that we can truly understand what engages and...
by Chris Roberts | Dec 4, 2017 | Strategy Insight
Why is consumer insight better than ‘gut feel’? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The reality is that a gut feel is never as good as consumer...
