by Chris Roberts | Jun 2, 2020 | Topic
Consumers in Lockdown As lockdown restrictions ease, we are entering into a new world for brands and retailers.Consumers have been forced to stay at home in lockdown. This is a once in a lifetime situation that has never been seen before and hopefully never again....
by Chris Roberts | May 15, 2020 | Topic
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing swaths of employees and much of all retail, leisure and travel...
by Chris Roberts | Apr 16, 2020 | Topic
Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many of us have been working from home for 3 weeks now, with family in the...
by Chris Roberts | Jan 10, 2020 | Topic, Creative Execution
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed collateral to communicate and promote the Trust’s new B.E.S.T...
by Chris Roberts | Jan 8, 2020 | Serendipity2 Articles, Topic
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
