by Chris Roberts | Aug 9, 2018 | Strategy Insight, Topic
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led...
by Chris Roberts | Aug 2, 2018 | Strategy Insight, Topic
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have...
by Chris Roberts | Jul 24, 2018 | Topic, Strategy Insight
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues,...
by Chris Roberts | Jul 9, 2018 | Strategy Insight
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For companies today, more channels and data sources represent both...
by Chris Roberts | Jul 2, 2018 | Strategy Insight
How to ensure your customer data provides actionable insight. With everyone talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips! However, how do you ensure your customer insight and...
by Chris Roberts | Jun 20, 2018 | Strategy Insight, Topic
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi channel...
