by Chris Roberts | Jun 4, 2018 | Strategy Insight
As data insight and analytics specialists, we understand the importance of retail store segmentation, analysing stores at individual site and estate level . All too often, retailers forget that each of their sites, although part of a larger chain, will have differing...
by Chris Roberts | Apr 24, 2018 | Strategy Insight
Watch our video below, to understand how Serendipity2 helps our clients, both big and small, drive customer engagement, sales and lifetime brand loyalty:- Customer loyalty is the Holy Grail for any brand, but loyalty isn’t something that’s easy to create. Whether...
by Chris Roberts | Apr 24, 2018 | Strategy Insight
Driving Customer Footfall. Whether a venue, online site or store, the process to drive customer footfall or online traffic is the same. The ability to target customers and prospects at the right time with the right offering is key. Please read the below pointers...
by Chris Roberts | Apr 17, 2018 | Strategy Insight, Serendipity2 Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and...
by Chris Roberts | Mar 20, 2018 | Serendipity2 Articles, Strategy Insight
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
by Chris Roberts | Feb 22, 2018 | Strategy Insight
The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers switch between brands faster. Consumers are faced with over 4,000...
