by Chris Roberts | Feb 21, 2022
S2 NEWSLETTER: 24TH FEB 2022 Stop Guessing, How to Determine Your Target Audience. IN THIS ISSUE: #1 Start from a broad set of premises #2 Narrow it down #3 Use a data-driven persona development approach #4 Create a compelling argument for your retailers 5.OUR...
by Chris Roberts | Feb 2, 2022
S2 NEWSLETTER: 16TH FEB 2022 Alcoholic Drinks Sector faces Significant Challenges in 2022. IN THIS ISSUE: 1.THE GROWING POWER OF THE HEALTH-CONSCIOUS CONSUMER 2.THE RISE OF DRINKING MINDFULLY 3.YOUNGER GENERATIONS ARE INFLUENCING THE RISE IN ABSTINENCE 4.‘LOW2NO’ IS...
by Chris Roberts | Feb 18, 2021
COCA-COLA EUROPACIFIC PARTNERS & DOMINO’S Domino’s INCIDENCE PAYMENT & incentive CAMPAIGN CLICK HERE TO FIND OUT HOW WE HELPED THEM SUCCEED The Brief Coca-Cola Europacific Partners (CCEP) run a quarterly ‘incident programme’ for Domino’s...
by Chris Roberts | Feb 18, 2021
MEN’S HEALTH MARKET RESEARCH CASE STUDY MARKET RESEARCH CASE STUDY FIND OUT HOW WE HELPED THEM SUCCEED The Brief Men’s Health, (MH), the global leader in men’s health and the world’s leading lifestyle magazine, and its food manufacturer, Fiddes Payne,...
by Chris Roberts | Feb 17, 2021
COCA-COLA FREESTYLE ONLINE SURVEY “S2 have been great to work with across our creative and digital execution piece. The feedback we have received has been fantastic and the website has been hailed a real best in class effort.” Laura Bartkowski, Freestyle...
