by Chris Roberts | Mar 22, 2023
FEATURED ARTICLE MARCH 2022: Serendipity2 uk cost of living crisis survey reports: cautious optimism among consumers By GILL CHAMBERS, RESEARCH & INSIGHTS DIRECTOR FEATURED CONTENT: #1. Spending Habits #2. What Sacrifices Are Being Made? 7 Following the...
by Chris Roberts | Feb 7, 2023
DRAUGHT COCKTAILS CASE STUDY Developing a winning GO-TO-MARKET Strategy CLICK HERE TO READ MORE ABOUT THIS PROJECT 7 The Brief – Adopting a more informed approach for a Go-to-Market strategy Diageo is the global leader in premium alcoholic drinks. With over 200...
by Chris Roberts | Jan 2, 2023
FEATURED ARTICLE DEC 2022: Top 5 marketing trends for 2023 By HARRIETT TYPE, Account DIRECTOR – CREATIVE & DIGITAL FEATURED CONTENT: #1. The Changing Face of the High Street #2. Hybrid Working is Here to Stay #3. The Metaverse will be Embraced #4. Growing...
by Chris Roberts | Dec 16, 2022
FEATURED ARTICLE JAN 2023: 2022 in Review: MARKET Trends By GILL CHAMBERS, RESEARCH DIRECTOR IN THIS ARTCLE: #1. Supply chain challenges and cost of living crisis dominate 2022 #2. Good news for private label and value ranges #3. Cooking from scratch goes from...
by Chris Roberts | Nov 23, 2022
S2 NEWSLETTER FEATURED ARTICLE: 30TH NOV 2022 TARGET DEMOGRAPHIC: Attracting the affluent over 55’s tapping into wealthy older consumers By GILL CHAMBERS, RESEARCH DIRECTOR IN THIS ISSUE: #1. Affinity with the finer things in life features highly on the agenda #2....
