by Chris Roberts | Mar 16, 2022
S2 NEWSLETTER: 17TH MARCH 2022 HOW TO DEVELOP A UNIQUE & MEMORABLE BRAND IDENTITY in 2022. By CHRIS ROBERTS, CREATIVE DIRECTOR IN THIS ISSUE: #1 KNOW YOUR AUDIENCE #2 HOW TO RESONATe WITH YOUR TARGET AUDIENCE #3 YOU ARE YOUR BRAND’S GUARDIAN NOT ITS OWNER #4...
by Chris Roberts | Mar 8, 2022
S2 NEWSLETTER: 9TH MARCH 2022 Ditch The Crystal Ball; Harness The Power Of Research To Stay Ahead Of The Competition. By Gill Chambers, RESEARCH DIRECTOR IN THIS ISSUE: #1 ENSURE ACTIONABLE INSIGHTS #2 LOOK FORWARDS, NOT BACKWARDS #3 UNDERSTAND YOUR CONTEXT #4 WHAT DO...
by Chris Roberts | Feb 28, 2022
S2 NEWSLETTER: 2ND MARCH 2022 THE HYBRID WORKING CHALLENGE FOR THE HOSPITALITY SECTOR. IN THIS ISSUE: #1 IDENTIFY WORKPLACE HOTSPOTS USING MAPPING #2 UNDERSTAND THE COMPLEXITY OF WORKPLACE LOCATIONS #3 ESTABLISH POTENTIAL DAYTIME TRADE FROM LOCAL RESIDENTS #4 SPATIAL...
by Chris Roberts | Feb 21, 2022
S2 NEWSLETTER: 24TH FEB 2022 Stop Guessing, How to Determine Your Target Audience. IN THIS ISSUE: #1 Start from a broad set of premises #2 Narrow it down #3 Use a data-driven persona development approach #4 Create a compelling argument for your retailers 5.OUR...
by Chris Roberts | Feb 2, 2022
S2 NEWSLETTER: 16TH FEB 2022 Alcoholic Drinks Sector faces Significant Challenges in 2022. IN THIS ISSUE: 1.THE GROWING POWER OF THE HEALTH-CONSCIOUS CONSUMER 2.THE RISE OF DRINKING MINDFULLY 3.YOUNGER GENERATIONS ARE INFLUENCING THE RISE IN ABSTINENCE 4.‘LOW2NO’ IS...
