How to build a unique brand identity in 2022

How to build a unique brand identity in 2022

S2 NEWSLETTER: 17TH MARCH 2022 HOW TO DEVELOP A UNIQUE & MEMORABLE BRAND IDENTITY in 2022. By CHRIS ROBERTS, CREATIVE DIRECTOR IN THIS ISSUE: #1 KNOW YOUR AUDIENCE #2 HOW TO RESONATe WITH YOUR TARGET AUDIENCE #3 YOU ARE YOUR BRAND’S GUARDIAN NOT ITS OWNER #4...
The hybrid working challenge for the hospitality sector

The hybrid working challenge for the hospitality sector

S2 NEWSLETTER: 2ND MARCH 2022 THE HYBRID WORKING CHALLENGE FOR THE HOSPITALITY SECTOR. IN THIS ISSUE: #1 IDENTIFY WORKPLACE HOTSPOTS USING MAPPING #2 UNDERSTAND THE COMPLEXITY OF WORKPLACE LOCATIONS #3 ESTABLISH POTENTIAL DAYTIME TRADE FROM LOCAL RESIDENTS #4 SPATIAL...
Stop guessing, how to determine your target audience

Stop guessing, how to determine your target audience

S2 NEWSLETTER: 24TH FEB 2022 Stop Guessing, How to Determine Your Target Audience. IN THIS ISSUE: #1 Start from a broad set of premises #2 Narrow it down #3 Use a data-driven persona development approach #4 Create a compelling argument for your retailers 5.OUR...
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