by Chris Roberts | Feb 21, 2022
S2 NEWSLETTER: 24TH FEB 2022 Stop Guessing, How to Determine Your Target Audience. IN THIS ISSUE: #1 Start from a broad set of premises #2 Narrow it down #3 Use a data-driven persona development approach #4 Create a compelling argument for your retailers 5.OUR...
by Chris Roberts | Feb 2, 2022
S2 NEWSLETTER: 16TH FEB 2022 Alcoholic Drinks Sector faces Significant Challenges in 2022. IN THIS ISSUE: 1.THE GROWING POWER OF THE HEALTH-CONSCIOUS CONSUMER 2.THE RISE OF DRINKING MINDFULLY 3.YOUNGER GENERATIONS ARE INFLUENCING THE RISE IN ABSTINENCE 4.‘LOW2NO’ IS...
