Clash of The Titans – Sales Versus Marketing

Clash of The Titans – Sales Versus Marketing

S2 NEWSLETTER: 8TH APRIL 2022 Clash of The Titans – Sales Versus Marketing… Can They Both Be Winners?  By WillIAM GRACE, BUSINESS DEVELOPMENT DIRECTOR IN THIS ISSUE: #1. Information Overload #2. The Complexities of Field Sales #3. What should a Sales...
Will Travel Win in 2022, as Inflation Bites?

Will Travel Win in 2022, as Inflation Bites?

S2 NEWSLETTER: 25TH MARCH 2022 WILL TRAVEL WIN IN 2022, AS INFLATION BITES? By GILL CHAMBERS, RESEARCH DIRECTOR IN THIS ISSUE: #1. GREEN SHOOTS CONTINUE TO SPROUT #2. YOUNG TRAVEL PLANNERS ARE GOING BIG #3. FAMILY GROUPS FACING NEW LOGISTICAL CHALLENGES #4. OLDER...
How to build a unique brand identity in 2022

How to build a unique brand identity in 2022

S2 NEWSLETTER: 17TH MARCH 2022 HOW TO DEVELOP A UNIQUE & MEMORABLE BRAND IDENTITY in 2022. By CHRIS ROBERTS, CREATIVE DIRECTOR IN THIS ISSUE: #1 KNOW YOUR AUDIENCE #2 HOW TO RESONATe WITH YOUR TARGET AUDIENCE #3 YOU ARE YOUR BRAND’S GUARDIAN NOT ITS OWNER #4...
The hybrid working challenge for the hospitality sector

The hybrid working challenge for the hospitality sector

S2 NEWSLETTER: 2ND MARCH 2022 THE HYBRID WORKING CHALLENGE FOR THE HOSPITALITY SECTOR. IN THIS ISSUE: #1 IDENTIFY WORKPLACE HOTSPOTS USING MAPPING #2 UNDERSTAND THE COMPLEXITY OF WORKPLACE LOCATIONS #3 ESTABLISH POTENTIAL DAYTIME TRADE FROM LOCAL RESIDENTS #4 SPATIAL...