by Chris Roberts | Nov 3, 2022
CARLSBERG SALES TERRITORY PLANNING CUSTOMER INSIGHT & CATEGORY MANAGEMENT CLICK HERE TO FIND OUT HOW WE HELPED CARLSBERG SUCCEED The Brief As one of the world’s leading drinks manufacturers and distributors, Carlsberg was looking to maximise the distribution and...
by Chris Roberts | Nov 2, 2022
INNOCENT DRINKS Sales territory planning, category management, store segmentation, customer segmentation CASE STUDY CLICK HERE TO FIND OUT HOW WE HELPED VUE SUCCEED The Brief Selling over 2 million smoothies per week, Innocent Drinks make smoothies, juices and veg...
by Chris Roberts | Nov 1, 2022
BBC GOODFOOD SHOWS & RIVER STREET EVENTS CUSTOMER INSIGHT, CUSTOMER SEGMENTATION, PEN PERSONA DEVELOPMENT, DATABASE HOSTING & MANAGEMENT, MARKETING STRATEGY & EXECUTION “Serendipity2 expertly host and manage our customer database, providing data...
by Chris Roberts | Oct 31, 2022
WHSMITH Customer segmentation, store segmentation, shopper insight, category management CASE STUDY “S2’s analysis acted as the foundation to develop segmentation models to reflect WHST shopper missions. WHST could then tailor their outlet brands and introduce...
by Chris Roberts | Oct 29, 2022
GREENE KING Sales territory planning & optimisation, category management, store segmentation, location activation CLICK HERE TO READ MORE & FIND OUT HOW WE HELPED GREENE KING SUCCEED The Brief The challenge was to bring together consumer brand profiles for...