by Chris Roberts | Oct 27, 2019 | Strategy Insight
Data Visualisation, A Powerful Tool. In an era of technology, big data and customer personalisation, much more is expected of our brands and retailers. This is where data visualisation and mapping can be a great benefit. Businesses need to eeke out every penny of...
by Chris Roberts | Jul 24, 2018 | Topic, Strategy Insight
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues,...
by Chris Roberts | Apr 17, 2018 | Strategy Insight, Serendipity2 Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and...